HP LaserJet Pro 400 401 Series
Primary target: Printing traditionalists/Creative Outsourcer
• Micro/small sized business customers, who
don’t care much about fancy technologies,
but want an easy, cost effective, reliable
device that can help them out on daily work.
HOWEVER, we believe that with our Magic
Frame offering this will appeal to those that
embrace technology.
• Needs: High quality documents
• Improved productivity in my office due to lower
intervention rates.
• Print directly from my mobile device
• Reduce my cost of resources
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